- PSB Protein powder benefits :
- Our gym will provide plant based protein powder
- Protein powder helps to maintain healthy weight
- Trainers would provide free consultation on choosing perfect protein powder per customer
- First month free trial kit for a month to our customers.
- Company profile:
The PSB Fitness Company was founded by the two PSB graduates, Jessie and Matt. Two new fitness gyms will be opened at the HMC and Davis campus of the Sheridan College with $250000 investment and the budget of $25000 for the first 12 months. These statics are assumed to increase. Moreover the sales revenue is forecasted to increase.
- Value Proposition
“Our mission is to provide plant passed protein powder to the customers at affordable prices “.
- Types of products
PSB fitness gym will sell protein powder at affordable price to the customers. This protein powder will be categories into four different types which are:
- Gain weight
- Vanilla flavor
- Chocolate flavor
- Market definition and overview:
The market share of the protein industry tends to increase. The protein industry comes under health industry in the category of the sports nutrition. As the people nowadays are getting aware about the benefits of the fitness and the good health the industry of the protein supplements tends to rise with the time. Urbanization has also plays a vital role in the rise of the market share and sales revenue of the protein powder. People more concern about the aging and obesity has lead in the positive growth of the industry. (total revenue share)
- Competitors overview:
The gyms did not provide the protein powder. People have to struggle themselves to find one. Our gym will provide protein powder at very reasonable price and will not focus on the brands which are popular in the market .Our goal is to provide best protein powder at cheaper rates. For instance: Puma have high quality but has very high price where as magnum has low quality protein powder but our gym will provide high quality and low price.
- Product description:
Sports nutrition products are very popular nowadays. That is why PSB fitness gym are introducing their protein powder at low prices to the customers. (supplements source, 2020) Core products would be cereals, pea based and good taste. However the protein powder will be gluten free, lactose free and support muscle mass with no artificial supplements and will be available at our gym at reasonable price.
- Marketing objectives:
With the supply of the plant passed protein powder, it will bring awareness among people against animal protection. Plant based is associative with positive health effects. Our main focus is on taste as well as environmental effect. We are hoping for better change in the protein industry by introducing plant based protein powder. This will tends to increase the total revenue of the Nike Inc Company .Moreover the timeframe to achieve this set goal is by the mid of the year 2021.
Nike Inc. (n.d.). Retrieved from https://www.britannica.com/topic/Nike-Inc
supplements source. (2020). Retrieved from https://www.supplementsource.ca/product_p/progressive-vegan-protein.htm
total revenue share. (n.d.). Retrieved 2020, from https://www.statista.com/statistics/254489/total-revenue-of-the-global-sports-apparel-market/